Special_collection » Discussions » How Does Web Design Affect SEO?
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Although web design combines the disciplines of programming and graphic design, it is not solely a developer's responsibility. To get the most out of your new website, you must include marketers at every stage of the process.
Many businesses separate their marketing and development teams. This is a risky mistake because it means you're passing up easy wins during the development phase. Learn the best Web Design course in delhi at India's one of the best web design institute which is TGC India.
This is because web design is more than just aesthetics. Every aspect of your online presence is influenced by good web design. Your website is the first thing people see when they want to learn more about your company, and it is also the key to increasing your search engine visibility.
That's right: web design has a significant impact on search engine optimization (SEO). Use web design that appeals to both humans and search engine crawlers to get the most out of your website investment. Among all the other cities in India you can choose Delhi for web designing training in delhi.
What Effect Does Web Design Have on SEO?
While appearance and content are important, your team should also prioritize SEO best practices in your next web design. This is since your website's design influences SEO in three ways.
1. SEO and human experience are inextricably linked.
A good design improves your SEO ranking, whereas a bad design degrades your ranking. But keep in mind that this isn't about "gaming" search engine bots. Search engine bots attempt to replicate the human user experience. What is bad for human users is also bad for search engine bots; the two are inextricably linked.
Human customers will leave if your website is poorly designed and difficult to use. Search engines notice that users are abandoning your site in droves and lower your rankings accordingly.
If your site has slow load times, difficult-to-read text, or an outdated design, you're making it more difficult for people to engage with it. Adopt best practices in web design to keep both human visitors and search engine crawlers on your site.
2. Increased time on site due to high-quality visuals
Web design establishes your authority and fosters user trust. 38% of users will abandon a website if they don't like the design. You can keep users on your site longer by formatting your high-quality content within a visually appealing shell, which is good for conversions and SEO.
Good design delivers a one-two punch that helps people overcome their natural distrust of brands, allowing them to enter into a relationship with your company more quickly. By combining high-quality content with eye-catching visuals, you encourage users to engage with your content, indicating to search engines that your site is trustworthy and worthy of ranking.
3. Make it easier for search engines to index your site.
While web designers must always prioritize the needs of human users, they must also consider the needs of search engine crawlers.
If you make poor web design decisions, you may unintentionally make it difficult for crawlers to index your site, resulting in lower SEO rankings. Your developer will format URLs, content, and images in such a way that crawlers can index them more quickly, boosting your rankings.
Creating an SEO-Friendly Website
The design of your website has a significant impact on your SEO and bottom line. Even if your web designer and marketers are siloed, they should collaborate to create a better website. Form a dynamic team to put these six best practices for SEO-friendly web design into action.
1. Restrict the use of Flash and JavaScript.
JavaScript and Flash are programming languages that search engine crawlers struggle to understand. While these languages can be used to create interesting and out-of-the-box design elements, try to limit your use of them.
Never put critical content on your website inside a Flash or JavaScript element. This content will be invisible to search engines, denying you much-needed SEO benefits.
2. Create a simple, clean navigation system.
Your website should be simple and easy to use. Users should not have to search for what they need; your navigation should be simple. The same is true for search engine crawlers: the more obstacles and URLs they have to sift through to get to the good stuff, the lower your SEO score.
Improve your navigation. URLs should be simplified so that they are short and easy to remember. Remove any duplicates and, if possible, limit the categories within your URLs.
3. Put readability first.
Your website should be simple to read. Avoid using small fonts, pale colors that blend, or jarring design elements. For example, if you force your users to read white text on a black background, they will most likely leave.
If you're not sure about certain design elements, have others test your site. UserTesting.com is an excellent resource for avoiding web design blunders that harm your SEO ranking.
4. Make use of responsive design
We live in a world where everyone's screen size varies. To keep up with user (and search engine) expectations, your web designers must use responsive design.
The advantage of responsive design is that you only need to design your site once, which saves you time and money. Search engines, such as Google, have explicitly stated that they value mobile-friendly, responsive websites as well. Try the Google Mobile-Friendly tool to see how mobile-friendly your site is.
5. Pay attention to both content and images.
Colors, fonts, and layouts are important aspects of web design, but content and images should also be considered. After all, you can have a beautiful website but not rank well in search engines if your content isn't up to par. Search engines interpret valuable content as a sign that your site is useful.
Don't forget to have all on-site images optimized by your web designer. Reduce loading times by minimizing image files or using lazy load. Always include meta descriptions with your images so that search engine bots can index them as well.
6. Accelerate the process
A 100-millisecond delay in load time can reduce conversions by 7%. Your marketing team requires every advantage it can get, and a slow website will kill your conversion rates. Your web design must be fast to keep users on your site, which improves your SEO ranking.
If users get tired of waiting for your site to load, they'll leave in a matter of seconds. Google recognizes that you are providing a poor user experience and lowers your search engine ranking as a result.
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